As Latin America’s digital market accelerates, set to reach nearly $950 billion by 2026 (PCMI), a transformative phase of socio-economic change is on the horizon with GITEX, the world’s largest tech and digital investment show brand, entering the region. Organized by the Dubai World Trade Centre (DWTC) and KAOUN International in strategic collaboration with the São Paulo Development Agency (ADESAMPA), GITEX LATAM makes its debut as the region’s inaugural global tech event at Distrito Anhembi, São Paulo, Brazil, from March 16-17, 2027.
Harnessing Brazil’s economic and innovation leadership, forward-thinking digital policies, a thriving startup ecosystem, and globally relevant technology frameworks, GITEX LATAM aims to redefine the continent as a central hub where Latin America’s digital future intersects with the world’s most daring frontiers of innovation.
Ricardo Nunes, the mayor of São Paulo, praised GITEX LATAM as a pioneering gateway to link local businesses with international opportunities, asserting: “São Paulo is excited to host GITEX LATAM, a landmark catalyst enabling our finest innovators to meet global opportunities. This platform will connect pioneering startups, unicorns, and influential enterprises with international markets, unlocking capital, forging partnerships, and expanding visibility on the world stage. At City Hall of São Paulo, we are committed to empowering businesses that embody our creative and entrepreneurial strength, reaffirming our city as Latin America’s foremost hub of innovation, investment, and transformative growth.”
GITEX continues to provide unparalleled access to new markets and business opportunities—reinforced by its swift international expansion. In just three years, GITEX has developed the world’s largest network of global tech events, organizing editions across 14 cities and countries.
In 2027, Brazil joins this exclusive global network. Brazil stands as one of the world’s leading adopters of digital public infrastructure, delivering centralized access to hundreds of services and digital IDs for over 150 million citizens. The country targets a $259 billion ICT market (IMARC Group) and a $99.8 billion AI market (Grand View Horizon) by 2033, positioning GITEX as a catalyst in the nation’s ascent as a global innovation and digital infrastructure hub.
With the International Monetary Fund (IMF) revealing that Latin America’s emerging markets and developing economies collectively generate a GDP of $6.8 trillion in 2025, GITEX LATAM will function as a global bridge accelerating the region’s digital transformation. Channeling the capital, technology, and cross-border collaboration globally synonymous with GITEX, the event will help shape Latin America’s digital decade and solidify its place in the global innovation economy—connecting East and West to inspire a new era of technological growth.
Anchored by a future-oriented program encompassing AI, agritech, cloud, connectivity, cybersecurity, data centers, healthtech, and renewable energy, GITEX LATAM will unveil new gateways into Latin America’s most dynamic emerging markets for global stakeholders. By catalyzing public-private collaboration, enhancing competitiveness, and igniting new waves of investment, talent, and infrastructure, its impact will inspire transformative outcomes across the region’s rapidly digitizing economies and industries.
Source: Economymiddleeast
